When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon algorithm update, released
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Posted by Greg Gifford to on Moz.com If you work in the SEO industry, you need to understand how to do Local SEO. Seriously.. I’m not kidding here… If you’re sitting there thinking “Um, no… not really” – then you’re exactly the person I’m writing this post for. If you haven’t already, I can pretty much guarantee you that at
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Google – Say it ain’t so! The Google Authorship pictures that we’ve grown accustomed to seeing in search results are about to go away. Google’s John Mueller detailed this change in an announcement on Google+: We’ve been doing lots of work to clean up the visual design of our search results… As a part of this, we’re simplifying the way
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Google’s recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. Clearly the days of quick wins and overnight successes in SEO
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Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven’t been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search. You may be
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On January 15, 2013, Facebook released Graph Search, which is the social network’s first attempt at a serious search engine. I’m glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself. Graph Search has only rolled out to a limited set of users at this point (less than
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People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers through the new Measurement Protocol. The Google Analytics team has announced the service is becoming available to
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