Yearly archive for 2013

Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized

Google’s recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. Clearly the days of quick wins and overnight successes in SEO

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4 New Changes to Google Maps that Affect Local Search

Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven’t been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search. You may be

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Local Search Factors for Facebook Graph Search

On January 15, 2013, Facebook released Graph Search, which is the social network’s first attempt at a serious search engine. I’m glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself. Graph Search has only rolled out to a limited set of users at this point (less than

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Google Launches New Universal Analytics Tracking

People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers through the new Measurement Protocol. The Google Analytics team has announced the service is becoming available to

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Small Business Bible to Google+ Local

If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Whereas Places was

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Responsive Mobile Website Design – Learn Why it’s Your Best Mobile SEO Strategy

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will

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Improve Your Small Business Marketing with These 10 Tips

Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content creation, as well as juggling multiple tools, channels, and tactics to try and achieve

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