Monthly archive for January 2013

Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013

Just three full weeks into 2013, and we’re already off to a bang. Facebook’s Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. Likewise, you can expect an action packed year at the intersection of mobile, local and search. But what will be the biggest trends to drive this

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Tips on How to Create Your Online Brand

What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but in this humble consumers opinion, nothing is more powerful than a great brand. I see the silhouette of an apple with a bite missing and suddenly I’m thinking of smartphones and tablets and all things

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A Simple Checklist to Evaluate Your Facebook Marketing Page [Infographic]

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages — and that’s just one of the major changes. We’ve also seen some smaller,

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How The New Facebook Search Is Different & Unique From Google Search

At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections Of Links Vs. Likes I’ve

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Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year. With Facebook a clear leader in terms of user base, dwarfing Pinterest (to be fair Pinterest has not been around as long), and doubling the

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Keys to an Effective Mobile Local Search Strategy

Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major opportunity for local businesses. Local businesses must have an effective mobile search strategy in place in order to take advantage of

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The State of Small Business in 2013 [Infographic]

The State of Small Business in 2013 What will small business look like in 2013? To find out, Aweber surveyed over 3,000 small business owners from around the globe. These statistics are cautiously optimistic. 47% Feel the economy had a positive change in 2012, compared to 2011. 58% Anticipated more revenue from the 2012 holiday season. 67% plan to increase

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