The State of Small Business in 2013 [Infographic]

Small Business Internet Marketing Infographic

The State of Small Business in 2013

What will small business look like in 2013?
To find out, Aweber surveyed over 3,000 small business owners from around the globe.

These statistics are cautiously optimistic.

  • 47% Feel the economy had a positive change in 2012, compared to 2011.
  • 58% Anticipated more revenue from the 2012 holiday season.
  • 67% plan to increase their marketing spending in 2013.

Embracing Social Media
What percentage of small businesses plan to increase their social presence in 2013?

  • 70% on Facebook
  • 50% on Google Plus
  • 58% on Twitter
  • 49% on LinkedIn
  • 72% on Blogs (WordPress, Tumblr, Blogger, etc)

Wearing Many Hats
To get everything done with limited staff…

  • 93% have 5 or fewer employees
  • For 88%, the owner serves as the primary marketer

Relying on Email
For big returns on small investments…

70% spend less than 3 hours per week on email marketing

but…

77% reported that email marketing increases their revenue.

What has this information done for you? Do you plan on making a change to the way your company approaches Internet marketing in 2013? Please leave your comments below!

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Envision Media 360 was created to help small businesses achieve their online marketing goals without breaking the bank.

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