Google – Say it ain’t so! The Google Authorship pictures that we’ve grown accustomed to seeing in search results are about to go away. Google’s John Mueller detailed this change in an announcement on Google+: We’ve been doing lots of work to clean up the visual design of our search results… As a part of this, we’re simplifying the way
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As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will
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Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that each page has its own terms to target, brainstorming
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Links matter. There’s no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you’re starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you’ve been paying attention, you can see that link building is a constantly evolving practice. Certain
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The leading edge of marketing, sales and advertising is online. Learn the most effective web marketing tactics and strategies through the Internet Marketing Specialization program offered in Benedictine University’s online MBA. Benedictine University has partnered with Internet marketing experts at Market Motive to offer hands-on internet marketing training with how-to instruction to help you master the vital marketing tools you
Continue Reading... →Will social signals replace links as a primary SEO signal affecting Google’s rankings? Have social signals already replaced links in that way? That topic came up last month during the keynote conversation with Google’s Matt Cutts at our SMX Advanced conference in Seattle. Danny Sullivan, Search Engine Land’s Editor-In-Chief, asked a series of link-related questions that led the conversation through
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You may or may not have heard the term SEO before. SEO stands for Search Engine Optimization, and if you’re reading this, then you’ll want to know it this can help your business dramatically if done properly.
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