Internet Marketing Blog

Google Launches New Universal Analytics Tracking

People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers through the new Measurement Protocol. The Google Analytics team has announced the service is becoming available to

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Small Business Bible to Google+ Local

If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Whereas Places was

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Responsive Mobile Website Design – Learn Why it’s Your Best Mobile SEO Strategy

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will

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Improve Your Small Business Marketing with These 10 Tips

Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content creation, as well as juggling multiple tools, channels, and tactics to try and achieve

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Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013

Just three full weeks into 2013, and we’re already off to a bang. Facebook’s Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. Likewise, you can expect an action packed year at the intersection of mobile, local and search. But what will be the biggest trends to drive this

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Tips on How to Create Your Online Brand

What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but in this humble consumers opinion, nothing is more powerful than a great brand. I see the silhouette of an apple with a bite missing and suddenly I’m thinking of smartphones and tablets and all things

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A Simple Checklist to Evaluate Your Facebook Marketing Page [Infographic]

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages — and that’s just one of the major changes. We’ve also seen some smaller,

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