Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]


The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

With Facebook a clear leader in terms of user base, dwarfing Pinterest (to be fair Pinterest has not been around as long), and doubling the user base of Twitter, you might assume that the largest social network is the best option for your content. However looking a little deeper, Facebook does have a slightly older user base than Twitter and Pinterest which may be of relevance to you if your target audience is between 35 and 54 years of age, however Twitter and Pinterest may be a better fit if your audience is between 18 and 35 of age.

Facebook vs. Twitter vs. Pinterest StatisticsOf course gender is always a key consideration when weighing up social media statistics, and Pinterest is certainly a good option if you’re target audience is women. Boasting the highest female user base, especially if you’re looking to sell online, Pinterest has a strong higher education and high earnings base which is sure to prove valuable in an e-commerce scenario. On the other hand if you’re marketing to men, you may want to look at Twitter or Facebook as the social network of choice in 2013. Both Facebook and Twitter boast similar user base statistics and present an excellent opportunity if your target audience is middle class male workers with University qualifications, so check your selling point.

Facebook vs Twitter vs Pinterest - 2013 Statistics

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With the previous target audiences in mind, when it comes to igniting e-commerce spend online, Facebook is king, however recent statistics have shown there is growing value on Pinterest. A driving factor which defines this is the visual nature of both these social networks, and is something Twitter has not fully embraced thus far.

When it comes to time spent online in 2013 across social networks, it’s quite astounding to note that Pinterest users spend over an hour on average which is almost unheard of. When compared with Twitter’s 36 minutes and Facebook’s 12 minutes, this is unusually high, and presents an unparalleled opportunity for those looking to sell, especially in the home and entertainment industries. Although Pinterest’s time on site is very high, it should be noted that both Twitter and Facebook users’ time on site is excellent and not to be discounted.

In summary 2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results.

Envision Media 360 was created to help small businesses achieve their online marketing goals without breaking the bank.
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