Small Business

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon algorithm update, released

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Small Business Bible to Google+ Local

If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Whereas Places was

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Improve Your Small Business Marketing with These 10 Tips

Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content creation, as well as juggling multiple tools, channels, and tactics to try and achieve

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Tips on How to Create Your Online Brand

What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but in this humble consumers opinion, nothing is more powerful than a great brand. I see the silhouette of an apple with a bite missing and suddenly I’m thinking of smartphones and tablets and all things

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A Simple Checklist to Evaluate Your Facebook Marketing Page [Infographic]

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages — and that’s just one of the major changes. We’ve also seen some smaller,

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The State of Small Business in 2013 [Infographic]

The State of Small Business in 2013 What will small business look like in 2013? To find out, Aweber surveyed over 3,000 small business owners from around the globe. These statistics are cautiously optimistic. 47% Feel the economy had a positive change in 2012, compared to 2011. 58% Anticipated more revenue from the 2012 holiday season. 67% plan to increase

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